About Brite Group
Built on legacy. Driven by vision. Shaping the future across industries.
The Brite Group is a multi-generational enterprise rooted in vision and discipline. From its beginnings in signage and outdoor infrastructure, the Group has grown into a diversified presence across advertising, automotive, real estate, digital media, and experiential technology.
For over six decades, Brite has shaped skylines and partnered with leading brands across India. Through platforms like Brite Edge and Brite Connect, the Group continues to deliver visible, valuable, and future-ready experiences.
Building brands, skylines, and experiences that endure across generations.
OUR Businesses
The technology and innovation vertical of the Brite Group, delivering next-generation OOH solutions through LED films, smart displays, and future-forward advertising infrastructure.
A premium jewelry and lifestyle business aligned with trusted national brands, delivering aspirational retail experiences in key markets.
The legacy backbone of the Brite Group, leading India’s outdoor advertising and signage space for over six decades with pan-India OOH solutions.
A trusted automobile dealership platform delivering premium sales and service experiences, built on strong OEM partnerships and operational excellence across North India.
Focused on customer-centric automotive retail, Brite Autocars combines performance-led sales strategies with high-quality aftersales infrastructure.
Brite Connect, a digital agency under Brite Neon Signs, helps brands stand out in the digital world through creative and innovative digital solutions.
Specializing in structured real estate projects with a focus on feasibility-led development, execution discipline, and sustainable growth.
A development-focused entity delivering mixed-use and commercial real estate projects with strong tenant profiles and market relevance.
A lifestyle and fashion venture reflecting evolving consumer tastes through curated retail experiences and brand-led growth.
A regionally strong automobile retail arm catering to evolving mobility needs with reliability, scale, and long-term dealer credibility.
OUR LEADERSHIP
Mr. VK Luthra
Managing Director
Mr. V. K. Luthra laid the foundation of the organization in 1964, pioneering organized outdoor advertising and signage in India. A respected industry stalwart and philanthropist, his leadership extended beyond business into national and international social service through Lions Clubs International and the Indian Red Cross Society. Having built Brite into a trusted, multi-generational enterprise, he continues to guide the group with wisdom, values, and a long-term perspective rooted in service, integrity, and nation-building.
Mr. Shailender Luthra
Director
Mr. Shailender Luthra has been instrumental in transforming a legacy signage business into a diversified, multi-vertical enterprise spanning automobile dealerships, real estate development, and large-scale OOH advertising. As Chairman of the Delhi Chapter of FADA and a lifetime director of the Indian Outdoor Advertising Association, he is a prominent voice on national industry panels and policy discussions. Known for hands-on leadership and strategic clarity, he has led the group through sustained expansion across NCR, North India, and key growth markets.
Mr. Prashant Luthra
Director
Mr. Prashant Luthra brings a sharp, diversified business outlook across automobiles, real estate, and retail-led developments. With a strong focus on execution, architecture, and long-term asset creation, he has played a key role in expanding the group’s footprint across multiple states. His balanced leadership approach combines operational discipline with future-oriented diversification, strengthening the group’s multi-vertical resilience.
Ms. Meher Luthra
Director
Representing the next generation of leadership, Meher Luthra brings a modern, strategic lens to the Brite Group with a focus on brand building, innovation, and new-age verticals. Actively involved in scaling Brite Edge and digital-first initiatives, she bridges legacy businesses with contemporary market opportunities across media, technology, and consumer experience. With a strong emphasis on design, systems, and long-term value creation, she is shaping the group’s evolution for the next decade.
Mr. Hridey Luthra
Director
Hridey Luthra combines global exposure with strong analytical expertise, having worked with Ernst & Young in the United States before joining the family business. Armed with a background in finance and business analytics from Indiana University’s Kelley School of Business, he brings data-driven decision-making and financial rigor to the group. His forward-looking mindset and structured approach support the group’s roadmap for sustainable growth and future expansion.